At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Programmatic advertising will continue to grow in the coming years, particularly due to continued growth in video and music streaming. Walled gardens like Facebook are likely to continue dominating ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Programmatic advertising was invented to solve a simple problem: connect advertisers with publishers in the most efficient buying process possible. But over time, the process has become exponentially ...

Industry leaders Somnath Mukherjee (Vibrant - Reliance Retail), Ritu Mittal (Bayer), Ranjan Mishra (The Trade Desk), and Sairam Ranganathan (WPP Media) gathered at the e4m Real-Time Programmatic ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director of Adverline, Arthur Millet, general director ...