AI chatbot ChatGPT-4 attempted a “doubling the square” problem, a 2,400-year-old mathematical challenge from Plato. The ...
This paper investigates the optimal allocation of the marketing budget within the marketing-mix decision variables so that sales (or profit) is maximized in a planning horizon. Since the influence of ...
Geometric programming (GP) is a new technique that appears to have significant potential in marketing. Researchers have avoided optimization models in marketing, partially because empirical estimates ...