Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Google's move to offer free Web analytics software left some customers in the lurch. The search giant launched a free Web analytics service Monday that lets companies see exactly how visitors interact ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...