Analysts are optimistic about Roblox Corp after its Developers Conference, with BofA Securities maintaining a Buy rating and JPMorgan reaffirming Overweight.

A new Roblox initiative will allow some creators to get paid for fan games based on Like a Dragon, Stranger Things, and more popular IPs.

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

And the Roblox company says that it is on pace to pay more than $70 million to creators in 2018, which is double what it paid out last year.

IKEA is looking to hire 10 real-life, paid employees for its virtual store in the video game Roblox. "The Co-Worker Game" on the platform will launch June 24.