A beauty writer shares how the 2010s technique—from bold and defined to subtle and soft—defines makeup routines.

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. One beauty movement that continues to evolve, however, is contouring. The makeup ...

Contouring remains one of the biggest trends in makeup due to its transformative powers. The popularity of the sculpting technique has inspired more unusual takes on the method, such as clown ...

Hailey Bieber just dropped a full face makeup routine in a 15-step tutorial on TikTok and all the girlies need to take notes for that glowing skin. In her new post, she dropped a step-by-step guide to ...

This year has seen some great new trends in beauty, but none have inspired cult devotion the way that contouring has. Although Kim Kardashian popularized contouring through Instagram, the 2015 ...