I just wrapped up a strategy session in Europe with two different companies and wanted to recap some of the issues I encountered and how we are working through them. It was interesting that in both ...

This year’s SiriusDecisions Summit in Austin put a bright spotlight on the importance of cross-organizational alignment to drive a customer-obsessed revenue engine. According to analysts, the ...

It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and marketing gets mad at sales for not closing deals. For two ...

From awareness of your brand or business via social media, to influencer recommendations, all customers generally need incentives to purchase. This makes aligning your content strategy with your sales ...

B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as ...

CARLSBAD, Calif., May 03, 2023 (GLOBE NEWSWIRE) -- ValueSelling Associates, Inc. will sponsor Gartner’s upcoming Gartner CSO & Sales Leader Conference on May 16-17 at Caesars Palace in Las Vegas and ...

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common ...

Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the ...

International SEO professionals must adjust to constant algorithm updates affecting countries in different ways. Here's how to prioritize your roadmap. This actually happens more than 3,000 times a ...

Mercedes team principal Toto Wolff said there was an “alignment of interest” in how to move forward with future Formula 1 engines, beyond the next power unit era. Talks were due to take place in ...