The drug’s value is decided by the marketplace with consumers driving the entire process. Value of advertising is derived from the value consumers place on the drug, not the other way around.

RFK Jr. has his sights set on increasing oversight and enforcement against drugmakers that run afoul of advertising laws.

Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...

2. Since the late nineties, prescription drug advertising has become a multibillion dollar industry. In the last four years alone, prescription drug ad spending soared by more than 60 percent to ...

The Trump transition team did not respond to a request for further information. Trump's plan has echoes of the "Just Say No" anti-drug campaign, led by Republican former first lady Nancy Reagan in ...

Drug advertising, strongly opposed by the American Medical Association, is an effort to drive patient demand for drugs that clinicians would be less likely to prescribe.

2. Drug ads have been shown to stimulate visits to the physician. In fact, every $28 spent on drug ads lead to one visit to a physician that results in a prescription, according to the report.

Under Food and Drug Administration guidelines, which were loosened in 1997, drug ads are not required to disclose cost or alternatives with fewer risks and the agency cannot limit ad spending.

It went on to suggest that DTC drug ads, the subject of billions of dollars in spending by pharmas every year, “steer patients to more expensive drugs, even when a patient may not need the ...

The End Prescription Drug Ads Now Act would apply to all drugs and biologics across TV, social media, print, digital and radio Lucas Manfredi June 12, 2025 @ 2:08 PM ...

Before the loosening of advertising regulations by the Food and Drug Administration in 1997, U.S. pharma companies had to list all possible side effects for a medication if they wanted to mention ...