Let’s start a simple crusade that will benefit us all. The crusade is to get companies using e-mail for marketing to properly use double opt-in. We will cure them of their ignorance by embarrassing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...

A double opt-in process can help brands protect their sender reputation and email deliverability. Here are four ways to maximize double confirmations for email.

MailChimp has clarified its policy regarding opt-in to email lists. The email service firm said last week that it is rolling out a single opt-in for new lists and some old ones, as it says many of its ...

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. If you want to ramp up your online marketing ...