In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Before engaging in any marketing activity, it’s always important to define your target market. For example, would you like to focus on current customers who are looking to take on more services?

Direct mail is a great way of engaging people. Not only does it provide the space to tell a story and tell it well through captivating words as well as pictures, but it’s something that people can – ...

As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands' marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums ...

Direct mail is one of the primary tools in an HVAC contractor’s marketing tool belt. A mailing list for your territory can be readily purchased or developed, and a letter can be quickly written and ...

When utilizing direct mail, you have the ability to land your marketing piece directly in the hands of your ideal prospect. The physical look has to be eye catching enough to catch their attention, ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...

Opinions expressed by Entrepreneur contributors are their own. As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands’ marketing mix and strategies ...