As enterprises modernize, the question is no longer whether to use SAP or non-SAP tools, but how to make them work together ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

NEW YORK--(BUSINESS WIRE)--Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper ...

Digital friction can be thought of as the micro-stalls, misclicks, and rework that quietly accumulate into lost productivity ...

Gartner wrapped up the Data & Analytics Summit Americas 2021 virtual event this week with a lively overview of top trends for enterprises to watch. Overall, Gartner analysts saw pressing trends around ...

Few fields change as fast as digital. New channels, new methods, new business models — and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the ...

Zimmer Biomet has entered an exclusive partnership with OneStep, a digital fall prevention and mobility intelligence platform ...

As consumer behavior increasingly shifts online, The Procter & Gamble Company PG is recalibrating its go-to-market strategy to deepen digital engagement and selectively expand direct-to-consumer (DTC) ...