Building a diverse portfolio of links is part of a successful link building strategy. But can the ratio of homepage links you acquire vs. links to other pages impact rankings? To start off, you should ...

Say you post a scrappy one-man-band Web site on the pros and cons of pet sweaters. Like any good Webmaster, you add links to pages on outfitting pooches in ponchos so people can track down additional ...

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only ...

A hyperlink to a page on a website that is not the beginning of the home page. A deep link could point to any page on the site or to any article or content anywhere on the page, including farther down ...

Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round. The four-year-old company, which helps brands create links ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Snapchat said it will allow its publisher partners (like CNN and Vice) to ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. The vulnerability ...

Google first introduced app indexing for iOS apps in search back in May, allowing in-app content to appear in search results with links that send users directly to an app. The feature was originally ...

Intel has discontinued support for its Deep Link suite of technologies, as confirmed by a representative on GitHub, via X user Haze. After Intel quietly stopped promoting the feature in newer products ...