When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a ...

IAB Tech Lab has finally secured a DSP for its Data Transparency Labels, which were first launched back in 2019. According to the association, Yahoo DSP is the first to adopt the labels that were ...

PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform on Tuesday to announce the adoption of the IAB’s Data Transparency Labels, what the industry is calling a “nutrition” label. Data ...