Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

The Google June 2025 core update started on June 30, 2025 and completed on July 17, 2025, after a 16 day rollout. Early indications from the data providers show this update was one of the larger core ...

It has now been ten days since the Google June 2025 core update began rolling out. It will probably take another ten or so days to finish rolling out, but we are seeing signs that some sites affected ...

Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have about two months left of the 2025 ...