Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources to apply against ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alexander Knudsen, VP of solutions ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. To understand the new data requirements for B2B generative AI (GenAI) use cases—and the ...

Frempong, the developer of minexTRM platform and Mining Director at Tex-Mining, explains how an artificial intelligence ...

Simon AI acts as a marketer's data and execution team, uncovering hidden signals, activating real-world context, and accelerating high-performing launches that elevate customer experiences ...

Imagine you’re looking for a florist. If the only tool you have is a spreadsheet of possibilities, finding a suitable match could be a clunky process. Instead, picture all the florists on a map of ...

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to ...