That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization. For a digital marketer, there’s only one thing more frustrating than delivering the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Remember when you used to get greeting cards for your birthday or graduation in your email ...

Most web sites that use personalized content use it as a "contextual" element, like content recommendations that surround a more generically-served article. So far, the best examples of dynamic ...

Every shopper is unique: Different tastes, preferences, purchase patterns and intentions make each buying journey vary from the next. Do you want to better engage and convert these shoppers using the ...

One year on my birthday, one of my best friends gave me a really special notebook. A notebook is always a great gift for me, but this one was in my favorite color (red) and had a lyric from one of my ...

Personalization is one of the hottest buzzwords in the industry. The problem is that few people understand what personalization technology is, how it can be implemented, and whether or not the return ...

Marketers have been talking about marketing personalization for years and for good reason: Data shows it can make a huge difference. An Experian study found that personalized marketing emails achieved ...

This article was originally published in The Conversation. Read the original article. Wherever you go online, someone is trying to personalize your web experience. Your preferences are pre-empted, ...