Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Travel Vision 2010: Understanding Consumer Behaviour is the subject of an industry lecture to be held in London next month. TravelMole is acting as official media partner for the event being held at ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

We sat down with Ipek, who took MG103: Consumer Behaviour: Behavioural Fundamentals for Marketing and Management in 2023, to hear about her experience of the course. Why did you decide to attend LSE ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

CHICAGO, ILLINOIS--(Marketwired - Mar 18, 2014) - Market Research Company Euromonitor International released today a new white paper entitled "The Path to Purchase: Implementing a Consumer Buying ...

Consumer behaviour has evolved significantly in the digital age, and understanding what drives individuals to make purchasing decisions is paramount for modern marketers. In a world filled with ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

From the perspective of consumer wisdom, that means asking what will genuinely contribute to the recipient’s life. Consumer confidence declines in September over job market and inflation Consumer ...