A Canadian evolutionary economist and marketing professor is scheduled to give a free lecture on consumer behavior and evolution at the University of Alabama on Thursday. Gad Saad of Concordia ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer confidence fell by 3.6 points, to 94.2—a bigger drop than analysts were expecting and the lowest reading since April. Four ways to adapt to changes in consumer behavior Rising consumer prices ...