A PwC analysis shows that GLP-1 medications like Ozempic and Wegovy may be catalyzing a behavioral and economic shift that’s ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

How can you change consumer behavior? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Leslie Zane ...

A Canadian evolutionary economist and marketing professor is scheduled to give a free lecture on consumer behavior and evolution at the University of Alabama on Thursday. Gad Saad of Concordia ...

Empathy enhances engagement. Empathetic, personalized experiences are crucial for connecting with customers. Brands that show understanding and inclusivity build stronger, more loyal relationships. As ...

The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

In the wake of rising obesity rates, a new class of anti-obesity medications has emerged, creating ripples across the consumer landscape. The surging interest in GLP-1 anti-obesity drugs like Ozempic ...

Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...

Consumer confidence fell by 3.6 points, to 94.2—a bigger drop than analysts were expecting and the lowest reading since April. Four ways to adapt to changes in consumer behavior Rising consumer prices ...