Earlier this week, I posted a quick test to discover "Is Your Cold Calling Script Effective." That post contained a sample script that Keith Rosen got from from one of his clients. According to Keith, ...

Before we get started, though, you need to be aware that there's a vast difference of opinion, among experts and sales pros alike, about the effectiveness of cold-calling. Many sales experts think ...

In recent columns, I’ve discussed how to cold call and I’ve analyzed calling scripts sent to me by readers. You can pick up your copy of “The 16 Best Scripts of ...