I'm at a career crossroads and I'm wondering about my branding. I'm talking specifically about the way I describe myself on my LinkedIn profile. I have seven important industry certifications and I ...

A brand logo is the face of a corporation -- a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. So when those familiar icons are given a ...

It's reasonable to think that Google did its due diligence when settling on "Alphabet" as the name for its new holding company. And if so, we can also assume that Google's co-founders Larry Page and ...

When Google abandoned its former mantra, “Don’t be evil,” last year, the motto had already become something of a joke. It originated in 2004, in a statement from the Google founders, Sergey Brin and ...

Things at Google are looking a little different now. That's because the colossus of the web changed its well known logo to something more informal, and sans-serif. In a blog post today, Google said ...

Every time James publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...