Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

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Roblox (NYSE:RBLX) is opening up its video ads offering to all advertisers following testing over the past six months, as the video game platform looks for more ways to monetize its free to play games ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing ...