At its core, successful B2B prospecting comes down to two fundamentals: finding contacts who actually match your ideal ...

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Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

The world of B2B sales and marketing has undergone a seismic shift in recent years. The buyer journey has evolved, as lead generation models such as direct marketing and events show diminishing ...