The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

Along with the release of new versions of its software across all of its platforms yesterday, Apple also rolled out a change that will have a major impact on those publishers building apps for Apple ...

Apple today announced that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time. Tools like Google Analytics have ...

Apple today announced a minor update to App Store Connect, which now features new transaction metrics in App Analytics — a platform that lets developers measure the sales performance of their apps ...

Apple’s new App Analytics beta offers a first deep look for app developers at statistics for how their software is performing on the App Store. Product Hunt’s Ryan Hoover shared a screenshot of the ...

Two years ago, Apple rolled out App Analytics on its iTunes Connect developer portal. Originally announced at WWDC in 2014, App Analytics gave developers a better understanding of how and when their ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

One of the new features of iOS 15 is the ability to discover in-app events through the App Store, which now highlights special events such as a game challenge or new movie available within iPhone and ...

Apple on Thursday sent out an email blast to developers notifying them of new features added to App Analytics, including data for crashes, number of paying users and a ratios tool for comparing ...

Marketers and website owners rejoiced yesterday as an official Google Analytics app was finally released for the iPhone, two years after the app was released for Android. The iPhone app comes with ...