“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code—to sell the ...

AT&T is launching a charter program in the coming weeks to test the use of 2D bar code scanners on the carrier’s mobile devices. The charter program is being launched to test consumer response rates ...

During the course of 2009, we have seen more retailers utilizing shopper path tracking and gaze tracking to better understand how shoppers are responding to in-store promotions (both traditional and ...

International standards organisation GS1 is preparing to transition to 2D barcodes and away from the 1D barcode format. Lee Metters, Group Business Development Director, and James Cutforth, Global ...

More than half of marketers are already using 2D codes as part of their overall marketing strategies and 86% plan to use the technology in the future, according to a new study by mobile barcode ...

Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain. Using their camera phones, Mobile ...

May not be the case in America where 2D-code technology is, er, drastically archaic, but the rest of the world seems to be appropriately enthusiastic about fitting lots of data into printable code. QR ...