The company allowed other websites to adopt the Like button so users could share their interests back to their Facebook profiles.

It was part of a deliberate strategy to make its like button—released just 13 months earlier—the focal point of Facebook’s efforts to rewire the web itself.

Learn how to invite people to like a Facebook page with these pro tips. Boost your engagement, visibility, and credibility for faster growth.

How Facebook’s Like Button Changed the World The simple innovation has served as a creative catalyst and an emotional battering ram.

The new Page layout is meant to make it easier for visitors to a Page to see key information, like the Page’s bio and posts. Notably, the design does away with the Page Likes and the Like button.

Facebook says it's making the change to simplify the way people connect with their favorite Pages.