Netflix has announced it will develop an educational family competition show with content creator Mark Rober, its second deal in a year with a popular children’s YouTuber, as the streamer leans into creating new family and kid-friendly content as a proven way to retain subscribers and boost engagement.

Mark Rober, the former NASA engineer turned YouTube creator, is heading to Netflix. Rober, who has over 68M subscribers, is working on a new competition series for the streamer and will also bring some of his existing content,

YouTube creator Mark Rober is adding another platform to his already large media presence.