Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.

MSNBC’s rebrand is the latest in a series of name changes across media. Earlier this year, Warner Bros. Discovery’s Max service said it would rebrand as HBO Max, returning to its roots. Publisher Dotdash Meredith recently rebranded as People Inc. And earlier this month, Roku announced a new streaming service dubbed “Howdy.”

For those of you who believe that secret messages are being subliminally hidden in advertising or if you play a heavy metal song backwards, say, the new logo for the rebrand of MSNBC will let you have a field day.

Versant is rebranding MSNBC as MS NOW, which stands for My Source for News, Opinion and the World, and dropping the iconic Peacock logo as part of the change. The rebrand, announced Monday, is part of Comcast’s efforts to separate the progressive cable news channel from NBC News and its other assets as it…

Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

As a result of the spinoff, which is set to take effect later this year, MSNBC will change its name, stop using the NBC brand, and drop its signature peacock logo. CNBC, also part of the spinoff, will retain its initials, which stand for Consumer News and Business Channel, but it will also have a new logo without the peacock.

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.