Gen Z’s civil war: Hard-partying Zoomers slam their homebody ‘boring grandma’ peers: ‘I’m 20, not 85!’
Zoomers have gained a reputation for being old before their time — eschewing wild parties and alcohol in favor of sobriety and staying home. But some fed-up members of Gen Z — those born between the ...
Are Gen Z workers the most challenging? Even their own managers struggle, survey finds
Gen Z, the youngest generation in the workforce, has often been criticized for a perceived lack of work ethic, a sentiment ...
Gen Z are more depressed and isolated than their coworkers—and feel less successful than other generations did at their age, according to new report
A survey from MetLife paints a picture of Gen Z as disconnected, stressed, and isolated—and a generation that feels less ...
Gen Z CEO hits back at baby boomer boss’ sweeping assumption about remote workers
A Gen-Z CEO has hit back at ex-Asda boss Lord Stuart Rose – and says some of the best work can be done “from a laptop in bed” ...
Why Gen Z Thinks Millennials Are the New Boomers
The world is changing so fast, that Gen Z seems to be leaving Millenials in the dust, creating a divide that feels larger ...
Gen Z Cares About Sustainability: Make Your Brand Actions Tangible
Pip Cross from Marshall Sustainability elaborated, “ESG has become a battleground in America’s culture wars, facing backlash ...
Gen Z and astrology: written in the stars
A recent US survey found that 80% of Gen Z and younger millennials "believe in astrology". In addition, the "astrology" hashtag on TikTok includes 4.5 million videos, spending on fortune-telling apps ...
Gen Z moving towards real life connections in 2025
As 2025 unfolds, a new report by Match Group’s YUZU, a rising social and dating app, reveals transformative trends in how Generation Z connects. Dubbed the ...
Reason Millennial Says She Is 'Culturally' Gen Z Goes Viral
Madison's theory about the generations went viral on TikTok, leading many social-media users to hail her logic.
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12 Clothing Brands Gen X Wore Growing Up That Gen Z Has Never Heard Of
Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...
Gen Z thinks they need almost $9.5 million to be financially successful after anxiously watching their parents unretire
Inflation, student debt, and a difficult housing market makes Gen Zers feel they need almost twice as much as Gen X to be ...
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Engaging Gen Z: How credit unions can market and connect
Gen Z is here, and not just the future—they are the NOW. Born between 1997 and 2012, this group represents a significant ...