The stock of Cracker Barrel Old Country Store, Inc., tanked in the wake of its new logo redesign, which has prompted accusations that the iconic restaurant franchise has been overtaken by "wokeness."

The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the problem. The company sent conservatives into a tailspin after it announced it was simplifying its long-held logo by dropping an image of an old-timer leaning against a wooden barrel.

Cracker Barrel has changed its logo for the first time in 48 years—and people are cracking up about it online. The change has prompted backlash, including from conservatives, though many have taken to social media to ridicule the backlash.

They found an employee of Cracker Barrel volunteered with HRC six years ago, which somehow proves this is all the gays' fault.

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, sometimes those clashes cannot be avoided.